KPMG
An audit, tax and advisory services company
brand refresh
website
stationery
Industry
Audit services
Keywords
Modern
Reliable
Responsible
Completed
Fall 2021
Overview
KPMG is an international network of professional firms providing audit, tax and advisory services. The aim of this rebranding project is providing the company with an approachable and modern feeling, positioning KPMG in the new global context.
Approach
I created a new logo that reflects the new spirit of the brand, while keeping the four vertical rectangles representing the founders of the firm. I placed the new rectangles in an ascending way that creates movement and symbolizes the progression of the company. I also changed the corporate colors using a cobalt blue and a dark gray to give a modern and yet elegant feeling.
